Pakistan’s Youth Fuel a Booming Creator Economy
With over 67 million active social media users and a population of 250 million, Pakistan is witnessing a digital revolution. As traditional job markets shrink and inflation rises, young Pakistanis are turning to content creation as a viable career path. Platforms like YouTube, TikTok, and Instagram are not just entertainment hubs — they’re sources of income. DG Infinite in Lahore is one of various studios leading the way, offering influencer marketing, video production, and brand partnerships. Creators like Irfan Asghar and Amara Majid are earning in dollars, not rupees, proving that social media in Pakistan is more than a trend — it’s a lifeline.
Pakistani Content Creators Face Challengers
Despite the growth of the digital creator economy in Pakistan, influencers face serious obstacles. Social media bans, such as repeated TikTok shutdowns, and the lack of PayPal and other global payment platforms hinder monetization. New legislation threatens creators with jail time for sharing so-called “false information.” Female influencers face even greater risks, including online harassment, doxing, and deepfake threats. Digital rights activists warn that without stronger protections, the sustainability of this booming industry remains uncertain.
How to Succeed as a Content Creator in Pakistan
For aspiring influencers in Pakistan, success requires more than creativity; it demands digital literacy and resilience. Experts like Nighat Dad from the Digital Rights Foundation advise creators to understand their rights, use digital safety tools, and stay informed about evolving policies. With millions of viewers at home and abroad, the potential for growth is enormous. But creators must navigate a delicate balance between expression and caution. In today’s Pakistan, one swipe can launch a career — or shut it down.
This video summary was created by AI from the original DW script. It was edited by a journalist before publication.