Swiss luxury watchmaker Armin Strom, known for its handcrafted, high-end timepieces, faces steep 39% US tariffs that will significantly raise prices for American consumers. While the company maintains strong global demand and plans to redirect some inventory to other markets, US buyers may increasingly purchase abroad to avoid surcharges.
Swiss mechanical engineering and electrical engineering companies like Rego-Fix and Platit are adapting by stockpiling US inventory or shifting supply chains to the EU. Despite pressure from Washington to localize production, Swiss firms remain committed to their domestic operations, citing skilled labor and optimal conditions. Negotiations between Switzerland and the US continue, with hopes of reaching a new trade agreement by October.
This video summary was created by AI from the original DW script. It was edited by a journalist before publication.