From bowler to top hats: Chile's most iconic hat store
A traditional hat store in the center of Santiago has defied the changing times for more than a century, and remains a magnet for tourists, celebrities and even presidents.
'Where the Monkey Hits'
A customer leaves the dark atmosphere of what is said to be the oldest hat store in Santiago de Chile. It goes by the name of "Donde Golpea el Monito" ("Where the Monkey Hits"). Passersby, tourists, celebrities and even presidents have all been drawn to the 19th century mansion that's home to the shop.
Waiting for customers
Behind discreet gray doors, visitors find racks of hats — black bowler hats, safari hats, top hats and tight-fitting cloth caps once worn by soldiers. Given its tradition, the musty store is a surprising fashion hot spot in modern Chile. It claims to be the oldest millinery store in all of South America.
From past to present
Hat maker Enzo Restovic irons a hat brim in the workshop of the traditional store, which also serves as a museum. "Donde Golpea el Monito" has been preserving its hat-making tradition since 1915. For the store, hats are both a relic from Chile's past and a fashionable accessory for the elegant gentlemen of today.
Historic atmosphere
Both men and women are drawn to the store, which seems to be from another time. After a long restoration period, the shop, full of 19th century treasures such as opulent chandeliers and neoclassical furniture, has now reopened.
History of hats
Numerous exhibits from the early and mid-20th century tell the story of imported European fashion of the time, when immigrants crossed the oceans to seek their fortune on the distant Pacific coast. Old suitcases, hat boxes and sometimes eerie-looking dress dolls adorn the interior of the store.
From wool to finished product
Dark felt hats are often worn on special occasions in Chile. A solid felt mass is made from wool and soap. The wet felt is then pulled onto a wooden mold, creating the crown and brim of the hat. After being shaped and pressed several times, the hat is left to dry and, if necessary, decorated and made weatherproof.
Keeping style alive
The hats at so-called "old-fashioned fests" are a particular eye-catcher. In a park in Santiago, history-loving participants celebrate the fashion of past decades. A hat from "Donde Golpea el Monito" can be the cherry on top of a stylish outfit.