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Communicating in Crises

Disasters, mass layoffs or mismanagement often put companies or public institutions in the media spotlight. Crises seem to exercise an almost "magical" attraction on the media.

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04.2010 DW-AKADEMIE Angebote Medientraining Klassisch Krisenkommunikation Freies Bildformat

Almost as soon as the negative news breaks, journalists start calling on the phone or turning up on the doorstep. Someone who is prepared for such a situation can act strategically and go on the offensive instead of reacting helplessly.

Concepts for emergencies


At DW-AKADEMIE's seminars, you will learn the basic rules and principles of communicating in crises. You will think the "worst case scenario" through and develop concepts to prevent potential damage to your image. The training course will be put together, depending on your needs and wishes, from a range of modules such as

  • introduction to the daily lives of journalists
  • manipulation through language and speech
  • your rights in an interview
  • structures for communicating in crises
  • case studies from large companies
  • editorial contacts in the event of false reports
  • taking control in dealing with the media